social mediainfluence coaching
social mediainfluence
coaching
team's
influence
social mediainfluence coaching
‘There are some courses companies should encourage their employees to do… 30 Day Social Club is one of these.’
Giles Palmer, Founder, Brandwatch
30 Day Social Club
A comprehensive online course to build employees skill and confidence posting to their professional social networks, like Linkedin.
The course is spread over 30 days, in manageable, daily, bitesize pieces. Each participant has a workbook with small daily tasks, backed up by a short online coaching session which they can watch when it’s convenient to them.
An additional 5 live groups online sessions with Andrew and Nigel supplement the training to workshop progress and problem solve specific problem areas.
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.”
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.”
joining the 30 day Social Club? Well, I have told people to
join - I've put my team on it! It's a way of the company,
giving something back whilst also benefiting the company."
joining the 30 day Social Club? Well, I have told people to
join - I've put my team on it! It's a way of the company,
giving something back whilst also benefiting the company. "
It’s opened up all these people and conversations to me.
It’s opened up new partners to network with.
I’ve found opportunities.”
It’s opened up all these people and conversations to me.
It’s opened up new partners to network with.
I’ve found opportunities.”
If you post an interesting article – it generates conversation
offline. It makes you look like you are someone who’s clever
and thoughtful – putting stuff out there.”
comment and engage with social media because
I now understand the value of it.”
brand and I'm putting my team on the next 30 Day cohort!"
coaching and teaching. I think this will make a big
difference for me. It came just at the right time.”
media and a way of thinking
about communicating your niche
and point of view.”
media and a way of thinking
about communicating your niche
and point of view.”
my feelings towards posting – it pushed me outside my
comfort zone. It really opened up what was possible."
my feelings towards posting – it pushed me outside my
comfort zone. It really opened up what was possible."
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.”
It was more than just a social media course. It was like
life coaching. I feel more confident at work, able to
communicate better in meetings. I’ve grown my visibility.”
Many employees don’t achieve success on Linkedin
Ask why and you’ll find many reasons:
- not enough time
- imposter syndrome
- don’t know what to say
- tried it and it didn’t work
- not sure of the point
- it’s not their ‘role’
- too complicated
- it’s only for job hunting
These are just some of the most common reasons given. Employees could use Linkedin to increase their own professional standing AND create greater impact for your brand in terms of talent acquisition and awareness. So why aren’t they?
What have they tried?
- Followed the endless mass of expert tips from creators on Linkedin
- Downloaded a self-paced writing or personal branding course
- Attended a Linkedin writing workshop
- Used employee advocacy app serving content to share that’s not relevant to them
These methods are too complicated. Too slow. Aimed at the wrong person. There’s no feedback, no accountability.
It becomes very difficult to see if you’re making any progress at all.
Then your motivation fails and you stop.
Motivation comes from feeling a sense of progress
In 30 Day Social Club, we break down the process of an employee growing influence on Linkedin into simple steps, one thing at a time.
Our course is designed so participants get enough wins every day to feel it’s worthwhile to keep going even, if they can’t see immediate results.
We remove complexity at every turn. We’ve broken down the journey towards becoming a pro into simple daily steps – each step takes around 15 mins a day.
Our focus is on layering skills and knowledge – starting with broad strokes and adding detail over time.
This makes it very fast as they’re doing a simple thing every day and it’s only taking a small amount of time.
The sense of progress really makes it fun. That’s the key to enjoying it – you need to feel a sense of progress.
Myth 1
You need to spend years becoming an expert writer
Myth 2
You need to write and post on social every day
Myth 3
You need high levels of motivation and discipline
Myth 4
You need to be a business leader or in sales
Day 1
- Fear of posting.
- Don’t know what to write.
- Can’t find the time.
- Imposter syndrome.
- No confidence in own expertise or opinion.
- No idea how to convey a professional approach online.
- No relationship with customers online.
- No value added for brand.
Day 30
- Confident posts.
- Fast-growing network.
- Visible, internally and externally.
- Understands own expertise and how to convey that online.
- Understands brand and how to represent it online.
- Consistent posting habit.
- Customer engagement.
- Brand ambassador.
30 daily lessons and actions
Each day students receive short video lessons, supporting materials, an exercise in a workbook or an action online. They complete this at their own pace.
5 LIVE online workshops
The opportunity to connect with fellow students as Andrew and Nigel workshop your problems and barriers. Live group coaching, discussions and homework assignments.
Deep dives into key topics
We include a set of supporting materials where we do deep dives into key topics where you can get more clarity, inspiration and examples, including AI GPTS.
Accountability Partners
Accountability is one of the greatest motivators in building a habit. Your team will share the experience with others in your company on the same journey.
Level 0: Why?
Student begin by setting targets to understand why they are doing the course and why they even want to be active professionally on social media like Linkedin.
They learn what they can achieve on social media.
They understand how to make the little time they have work for them.
They develop the right mindset.
Level 1: Get started
Begin to find and understand your audience – who is posting and where. Begin to let them know you exist through regular commenting. Start to work out what you can write about and create your first post.
- Overcome your barriers to getting started.
- Understand the one thing that will make the biggest difference to your
success. - How to talk about your company without frightening off readers.
Level 2: Gain visibility
Add a solid system to your commenting and increase their sophistication. Get a clear idea on what you could be writing about. Publish at least one post. Give your profile an upgrade.
- Understand the 3 areas to consider when finding what to write about
- Learn who you should be talking to relevant to your role and expertise.
- Learn 3 common blockers and how to overcome them.
- See the importance of getting your profile right.
Level 3: Build a professional network
Start getting organised with your ideas. Develop a system for generating loads and make sure you don’t lose them. Get to grips with great hooks. Start to actively build your professional network. Publish at least 2 posts.
- Learn how to activate your community and massively increase
engagement on your content. - Focus on the right connections to grow your visibility quickly.
- Why just chasing follower numbers is the wrong approach.
Level 4: Bring the brand story to life
Now you start stepping it up using templates to create posts more quickly. Get the best out of them by better understanding the algorithm and adding some polish with your own signature. All the time while watching to see what’s working. Publish at least 2 posts.
- Discover how our system makes creating content child’s play.
- Learn how to turn connections into brand opportunities relevant to you.
- Focus internally on the brand and colleagues to better connect externally
24x
engagement
People are 24x more likely to engage with employee shared content compared to content shared by a brand (Source: MSL Group)
10x
reach
Employee shared content can achieve 10x reach compared to brand content (Source: Linkedin)
2x
clicks
Employee shared content is twice as likely to be clicked on than a brand (Source: Google)
70%
saving
Projected savings as TOGETHR clients scale up ongoing
c. 71-95% monthly, saving £13,380-£88,900/month
Who are we?
Andrew Seel
Andrew has been at the forefront of the digital industry for his entire career.
His expertise dates back to the birth of the web and he has a keen eye for what’s coming next.
Andrew has consulted for numerous brands globally in his career including: Channel 4 and EMI (eg Gorillaz), John Lewis & Partners, Haagen Dazs, Air Mauritius China and Saatchi & Saatchi.
Nigel Cooper
Nigel has worked with some of the world’s leading brands including Häagen Dazs, John Lewis & Partners, Channel 4 Television, Saatchi&Saatchi, Air Mauritius and Virgin.
Nigel is also a bestselling fiction novelist and in addition to his business profile on Linkedin, has built an online profile as an author on X (formerly Twitter) and brings all of this expertise to his coaching.
‘The 30 Day Social Club was so energising, it made me really excited to post.’
Kirsty Baxter-Smith, Operations Director, BT