We help employee advocacy programmes survive real work
Most advocacy programmes are designed to launch. Ours are designed to last.
Why we created Togethr
We've spent more than 12 years working in employee advocacy — and watching what helps programmes last, and what causes them to fade.
Too often, programmes launch with excitement and then quietly lose momentum. Not because they were bad ideas. Not because people didn't care. But because no one designed for what happens when the novelty wears off.
We built Togethr to do something different: help organisations find out what will actually work — before they scale.
Our core belief
The success of an employee advocacy programme isn't measured by how it starts. It's measured by what happens when the excitement fades, when attention goes back to day jobs, and when the internal sponsor is juggling ten other things.
That's the moment most programmes fizzle. Not because people don't care — but because no one designed for that moment.
We design for exactly that moment.
AI has changed how easy it is to create professional content. It hasn't changed what makes employee advocacy work: confidence, expertise, judgement, relationships and sustainable participation.
“The best thing about Andrew and Nigel was that they clearly care about what they do and they have a great way of communicating. In the live sessions, you really feel they care. They listen to opinions and are very knowledgeable in their field.”
The team behind Togethr
Andrew Seel
Co-Founder & Director
Andrew has worked in digital and social media for more than 25 years, from the earliest days of online communities to today's world of employee advocacy and AI.
He started at AOL in the early days of online communities, before going on to co-found award-winning digital and social media agencies, working with brands including Sony, EMI, Virgin and Häagen-Dazs.
For more than 12 years, his focus has been employee advocacy. Through Togethr, Andrew has worked with organisations including John Lewis & Partners, Post Office, BT and Capgemini, helping employees become more confident, credible voices online.
That experience has reinforced a simple belief: technology can make communication easier, but it can't replace the experience, judgement and perspective that make someone worth listening to.
Together with Nigel Jay Cooper, Andrew wrote The Beige Code, exploring what happens when AI makes competent communication almost effortless — and why sounding human and distinctive matters more than ever.
Today, that thinking runs through Andrew's work with both Togethr and Ghostart.
Nigel Jay Cooper
Co-Founder & Director
Nigel is a bestselling fiction author and former journalist whose career has always centred on people, language and what makes communication feel genuinely human.
Before founding Togethr with Andrew, he worked as a writer and editor for Channel 4 Television and as a newspaper sub-editor. He has since published three novels, with his work recognised by the Goodreads Choice Awards, the Man Booker Prize and the People's Book Prize.
Alongside his writing, Nigel has spent more than a decade working with Andrew on social media, employee advocacy and how people build credible professional voices online.
That combination shapes his approach to Togethr: helping people communicate with greater confidence and clarity without flattening the personality, experience and judgement that make their contribution their own.
Together with Andrew, Nigel wrote The Beige Code, exploring what happens when AI makes competent communication easy — and why originality, specificity and human perspective become more valuable as a result.
Today, that thinking runs through Nigel's work with both Togethr and Ghostart.