As UK restrictions lift, retailers clamour to tap into the pandemic trend for social shopping with new roles for frontline retail staff.
Your people are your brand.
Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?
What does a successful employee advocacy programme look like? How do you measure success and report to internal stakeholders and your team?
Our 5 cardinal rules for keeping employees motivated once you’ve enrolled them into your advocacy programme. First up, DO NOT reward them.
There’s a lot of debate right now about how much employee generated content brands should aim for employees to be sharing. If you’re wondering how to approach content for employees to share, this will help.
How do you decide which members of staff you want to invite into your employee advocate programme? Who do you want posting content on behalf of your brand – and how do you invite them to do so?
How business purpose drives employee advocacy. Our tips on finding purpose for you and your employees.
The 5 pillars of employee advocacy and why you should be encouraging your employees to share brand content on social media in 2021.
One of the most common questions we get asked is how do we get employees to sign up to an employee advocacy programme. Here’s how.
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?