The rise of local social is upon us. The lockdowns of 2020/21 created a seismic shift in the way we see our communities – and market to them.
Currently browsing: Employee advocacy
Your people are your brand.
Nothing ever goes viral
The Holy Grail of brand content is for it to ‘go viral’ but how often does this actually happen? The answer might surprise you.
How I overcame imposter syndrome
I turned down Blur… why did Gorillaz want me? How I overcame imposter syndrome and how I apply those learnings to my business life.
How businesses with a strong internal culture thrived during Covid
Companies with a strong internal culture shone the light on their employees during the darkest days of Covid. Here’s how the fostered it.
Hybrid working: the genie is out of the bottle
Post-covid it looks like hybrid working is here to stay. Employees are demanding more flexibility and employers have to listen in a way they never had to pre-pandemic.
Businesses wake up to the fact their employees are their most powerful asset
As UK restrictions lift, retailers clamour to tap into the pandemic trend for social shopping with new roles for frontline retail staff.
How the Waterstones localisation strategy is winning over customers
Since the pandemic started, there has been a massive re-evaluation on every level. As the country stands on the edge of Freedom Day on 19 July, what are the lessons retailers are taking forward?
5 Key Pillars of Employee Advocacy: Part 5 of 5 Measurement and Reporting
What does a successful employee advocacy programme look like? How do you measure success and report to internal stakeholders and your team?
5 Key Pillars of Employee Advocacy: Part 4 of 5 Motivation
Our 5 cardinal rules for keeping employees motivated once you’ve enrolled them into your advocacy programme. First up, DO NOT reward them.
5 Key Pillars of Employee Advocacy Part 3 of 5: Content and Storytelling
There’s a lot of debate right now about how much employee generated content brands should aim for employees to be sharing. If you’re wondering how to approach content for employees to share, this will help.