The 5 pillars of employee advocacy and why you should be encouraging your employees to share brand content on social media in 2021.
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Your people are your brand.
How to help your employees to build a strong social media presence
How can you involve employees who don’t yet have a strong social media presence in your employee advocacy programmes? How do you help them to become one of your trusted brand ambassadors?
How to create brand content your employees will share
Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.
How will you engage with customers post-lockdown?
Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.
Why would employee influencers share your brand content?
During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.
Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.
Brian Solis discusses Influence 2.0 at We Are Togethr’s WAVE Summit
Brian Solis discusses employee advocacy and employee influence 2.0 at Togethr’s Wave Summit in London.