If you’re a digital marketing professional who wants to drive innovation in your organisation you probably speak the ‘language’ of change. But not everyone likes change – here’s out tips for dealing with that.
Shared Purpose
Your people are your brand.
Social media is the modern day shop floor
‘Social media is the modern day shop floor,’ said Eva Bojtos from John Lewis earlier this year. The key here is ‘shop floor’. Not shop. Shop floor. It’s where your customers interact with your sales staff.
Ground into dust: harness the power of employees this Christmas
Every year in November, retailers release their much anticipated Christmas ads.
Over the past decade more and more brands have followed the lead of John Lewis & Partners, embracing storytelling to create massive excitement and word of mouth around their festive ads, to drive awareness, footfall and online sales.
The Christmas of 2019 is one our team remembers well.
Do employees have to post and build influence on every social network?
Social media can be overwhelming – and it’s always worth remembering this if you’re embarking on an employee advocacy programme. It isn’t only about providing content and support to your employees. It won’t all be solved with some content guidance and an app (although our app is marvellous, obviously :D).
Having ideas isn’t enough – you need allies
Even if your idea is good, to succeed, you need to listen and collaborate. I should know because I nearly got fired for ‘going it alone’.
Our lives, our work: the rise of local social and the role of employees
The rise of local social is upon us. The lockdowns of 2020/21 created a seismic shift in the way we see our communities – and market to them.
Nothing ever goes viral
The Holy Grail of brand content is for it to ‘go viral’ but how often does this actually happen? The answer might surprise you.
How I overcame imposter syndrome
I turned down Blur… why did Gorillaz want me? How I overcame imposter syndrome and how I apply those learnings to my business life.
Finding our purpose
A while back we ran our first Advocate and Influencer Marketing Conference – the Wave Summit. Creating a conference is quite a thing but I didn’t expect it to help me find my purpose.
How businesses with a strong internal culture thrived during Covid
Companies with a strong internal culture shone the light on their employees during the darkest days of Covid. Here’s how the fostered it.