One of the most common questions we get asked is how do we get employees to sign up to an employee advocacy programme. Here’s how.
Shared Purpose
Your people are your brand.
How to avoid your employee advocacy plans ending up on the ‘too risky’ pile
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?
What impact employee advocacy can have on the high street
Employee Advocacy for retail – what impact can it have and who is doing it best as we emerge from lockdown?
How to create brand content your employees will share
Will employees happily share your brand content? The short answer: it depends. Here are some do’s and don’ts… and expert tips for getting it right.
How will you engage with customers post-lockdown?
Video exploring what marketing teams in major retailers did successfully in the last lockdown and what you can do now to relaunch as lockdown eases.
Why would employee influencers share your brand content?
During the numerous lockdowns in the past year, brands big and small decided to empower their employees to share content directly to their own followers and friends on social media to keep their brand message alive – even when in-store footfall wasn’t possible.
Those same brands are now using the same technique to amplify their marketing messages as stores plan to reopen.
Five ways to drive a successful employee advocacy programme
How do you make a successful employee advocacy programme for the long term? It can be easy to light the fire, but to keep your new programme delivering sustainable results, you will need to make it personally meaningful for everyone involved.
What’s the point of employee advocacy if your employees share brand content anyway?
If your employees share brand content online already, you’re undeniably a step ahead of most of the competition. There are a still few questions about employee sharing you need to ask though.
Is Employee Advocacy right for your sector?
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.
Who should your first employee advocate marketing recruits be?
You’ve decided you want to get involved in employee advocacy but are you working out who to invite still? You wouldn’t be alone. Selecting your first employee advocate marketing recruits can be challenging, but we’ve put together a few tips below, so dive in.